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博士班106學年度第1學期資格考 考試範圍公告

系所公告
張貼人:網站管理員公告日期:2017-07-13
 

 [博士班]管科系106學年度第1學期資格考範圍公告作業研究

用書為Quantitative Analysis for Management by Render, Stair and Hanna.

範圍:

Linear programming and integer programming

Probability concepts

Inventory control models

Queuing theory

Markov Analysis

Network models

Decision Analysis

Forecasting

Transportation and assignment models

 [博士班]管科系106學年度第1學期資格考範圍公告行銷管理

1. Zagefka, H. & James, T. 2015. The Psychology of Charitable Donations to Disaster Victims and Beyond. Social Issues and Policy Review, 9(1): 155-192.

2. Zemack-Rugar, Y., Rabino, R., Cavanaugh, L. A. & Fitzsimons, G. J. 2016. When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products. Journal of Consumer Psychology, 26(2): 213-230.

3. Small, D. A. & Cryder, C. 2016. Prosocial consumer behavior. Current Opinion in Psychology, 10: 107-111.

4. Strahilevitz, M. & Myers, J.G. 1998. Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell Journal of Consumer Research 24 (4), 434-446

5. Kivetz, R. & Zheng, Y. 2016. The effects of promotions on hedonic versus utilitarian purchases. Journal of Consumer Psychology

6. Hagtvedt, H. & Patrick, V. M. 2016. Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Journal of Retailing, 92(1): 56-64.

7. Erica Mina Okada (2005) Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods. Journal of Marketing Research: February 2005, Vol. 42, No. 1, pp. 43-53.

8. Liang, J., Chen, Z. & Lei, J. 2016. Inspire me to donate: The use of strength emotion in donation appeals. Journal of Consumer Psychology, 26(2): 283-288.

9. 過去一年內 Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research 有關於Charitable Giving 的文章。

 [博士班]管科系106學年度第1學期資格考範圍公告統計學

Linear Regression with One Predictor Variable, Inferences in Regression and Correlation Analysis, Diagnostic and Remedial Measures, Matrix Approach to Simple Linear Regression Analysis, Multiple Regression, Regression Models for Quantitative and Qualitative Predictors, Logistic Regression, and Generalized Linear Models, One factor Analysis of Variance, Two factor Analysis of Variance, Path Analysis

 [博士班]管科系106學年度第1學期資格考範圍公告研究方法

 

主體總覽

Science and scientific approach   

Choose a topic, variables, hypothesis and literature review   

Research Design Fundamentals  

Experimental Design

Quasi-experimental Designs 

Common Method Bias 

Survey Research 

Factor Analysis  

Validity 

Reliability 

最後修改時間:2017-07-13 AM 9:27

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