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NameChia-Chi Chang
Office phone number886-3-5712121 Ex 31343
最高學歷Ph.D., Department of Consumer Sciences and Retailing, Purdue University, Lafayette, Indiana.
Consumer Behavior, 2004
Job titleProfessor and Chairman of MS
DisciplineConsumer Behavior, Advanced Consumer Behavior Seminar, Marketing Research, Principles of Marketing, Marketing Management, Professional Selling and Sales Management
Research expertiseConsumer Behavior, Service Marketing, Service Failure and Recovery, Decision Process of Consumer, Marketing Research, E-Commerce, Donation.

Chang, Chia-Chi and Chia-Yi Chen (2013), “Alleviating the Negative Impact of Delayed Recovery: Process- versus
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