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專任師資
姓名 欒紀成
聯絡電話 (03) 571-2121 #57176
電子郵件 cluan@nctu.edu.tw
授課領域 行銷學、整合行銷溝通、永續消費與全球永續發展、行銷研究、行銷策略與規劃
研究專長 永續消費、消費者社會責任、數位行銷
討論區 0
職稱 助理教授
年度 論文名稱
2021 Luan, Chi-Cheng and Tz-Han Chen, Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator, The 27th Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy
2020 Luan, Chi-Cheng, Cultural Difference in Self-Consciousness on Empathy toward Socially Responsible Consumption, 2020 Association for Consumer Research Conference
2020 Luan, Chi-Cheng, Purchasing Cause-Related Products When Feeling Empathy from Past Negative Experiences, American Marketing Association 2020 Summer Marketing Academic Conference (Virtual)
2020 Luan, Chi-Cheng and Zui-Wey Wui, Discussing the Moderating Effect of Construal Level on the Relationship between Emotional Appeals and Sustainable Consumption, 2020 Association for Consumer Research Conference
2019 Luan, Chi-Cheng and Tz-Han Chen, Feeling Empathy When Purchasing Socially Responsible Products: Age as a Moderator, The American Marketing Association 2019 Winter Marketing Academic Conference, Austin, TX, U.S.A.
2018 Luan, Chi-Cheng, From Consumer Resistance to Youth Civic Engagement: An Example of the Sunflower Student Movement in Taiwan, The Asia-Pacific Conference on Education, Social Studies and Psychology, Taipei, Taiwan
2018 Luan, Chi-Cheng, Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption, The Association for Consumer Research European Conference 2018, Ghent, Belgium
2017 Luan, Chi-Cheng and Sooyeon Choi, Discussing the Effect of Impression Management on Socially Responsible Consumption, The 2017 Annual Conference of the American Collegiate Retailing Association, Minneapolis, MN, U.S.A.
2016 Luan, Chi-Cheng and Chien-Hung Lin, Sustainable Marketing: Discussing Distinct Psychological Routes underlying Anti-Consumption, The American Marketing Association 2016 Summer Marketing Academic Conference, Atlanta, GA, U.S.A.
2016 Luan, Chi-Cheng and Chien-Hung Lin, Two Association Routes (Agent and Brand) Lead to Brand Loyalty in Professional Service Industries Using Partial Least Square Analysis , The Association for Psychological Science 28th Annual Convention, Chicago, IL, U.S.A.
2015 Luan, Chi-Cheng, I Do Not Buy This Product Because It Damages Benefits for Myself or Society: A Critical Review of Cultural Orientations underlying Different Types of Anti-Consumption, The American Marketing Association/American Collegiate Retailing Association Second Triennial Conference, Miami, FL, U.S.A.
2014 Luan, Chi-Cheng, Exploring the Change of Consumer Culture on the Development of Anti-Consumption in Taiwan, The 20th North American Taiwan Studies Association Annual Conference, Madison, WI, U.S.A.
2013 Luan, Chi-Cheng, Decreasing Personal Debts Due to Impulse Buying Based on Social Norms Marketing Perspectives, The 2013 ESE Capturing Resilience Summit, West Lafayette, IN, U.S.A.
2013 Luan, Chi-Cheng, Increasing Immigrants’ Financial Literacy in the U.S., The Academic Community Engagement, West Lafayette, IN, U.S.A.
年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
2019 為何人會有同理心?探討知覺善因相關性在同理心情緒對於社會負責消費的影響 計畫主持人 科技部
2018 為了他人或是自己對社會負責:探討對社會負責的消費行為下兩種不同之心理路徑 計畫主持人 科技部
學校名稱 系所 學位
Purdue University Department of Consumer Science Ph.D.
Binghamton University, State University of New York Public Administration Master
國立臺灣科技大學 企業管理所 MBA
國立成功大學 企業管理學系 學士
類別 獎項名稱 頒獎單位
校內榮譽 107學年度績優導師 國立交通大學